Houston Methodist #1 in Texas Campaign
Each year, U.S. News & World Report publishes a list of "Best Hospitals." Houston Methodist has consistently been named as the "No. 1 Hospital in Texas." The campaign messaging was determined through in-depth consumer research and each year the campaign attempts to educate consumers on the importance of choosing a hospital that has been ranked by U.S. News.
The goal of this campaign is to increase consumer preference for Houston Methodist by leveraging U.S. News ranking.
Mediums include: Billboard, Print Advertising, Digital Advertising, Video, Social Media